/* ==========================================================================
   Nextep Co
   Editorial spec sheet. Warm paper and ink, one high visibility signal colour.
   Flat and high contrast: no glass, no glow, no button shadows.
   Base styles are the phone layout. The 1024px block is the desktop layout.
   ========================================================================== */

/* ---------------------------------------------------------------- fonts -- */
@font-face {
  font-family: "Archivo";
  src: url("fonts/archivo-var.woff2") format("woff2");
  font-weight: 400 900;
  font-stretch: 62% 125%;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Newsreader";
  src: url("fonts/newsreader-var.woff2") format("woff2");
  font-weight: 300 600;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "DM Mono";
  src: url("fonts/dmmono-400.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "DM Mono";
  src: url("fonts/dmmono-500.woff2") format("woff2");
  font-weight: 500;
  font-style: normal;
  font-display: swap;
}

/* ---------------------------------------------------------------- tokens -- */
:root {
  --ink:        #131110;
  --ink-2:      #1B1917;
  --ink-3:      #2A2621;
  --paper:      #F1ECE2;
  --hi:         #CBF03C;
  --hi-2:       #B9DE2A;

  /* per band, remapped by .band-* so components never care where they sit */
  --bg:         var(--paper);
  --fg:         var(--ink);
  --fg-mute:    #575044;
  --line:       rgba(19, 17, 16, .16);
  --line-soft:  rgba(19, 17, 16, .08);
  --field:      #FFFFFF;

  --sans: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --serif: "Newsreader", Georgia, "Times New Roman", serif;
  --mono: "DM Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;

  --wrap: 1240px;
  --gut: 20px;
  --rail-w: 0px;

  --sec-y: 76px;
}

.band-ink {
  --bg: var(--ink);
  --fg: #F3EFE6;
  --fg-mute: #A39D91;
  --line: rgba(243, 239, 230, .16);
  --line-soft: rgba(243, 239, 230, .08);
  --field: #211E1B;
  background: var(--bg);
  color: var(--fg);
}
.band-paper {
  --bg: var(--paper);
  --fg: var(--ink);
  --fg-mute: #575044;
  --line: rgba(19, 17, 16, .18);
  --line-soft: rgba(19, 17, 16, .09);
  --field: #FBF9F4;
  background: var(--bg);
  color: var(--fg);
}

/* ---------------------------------------------------------------- reset -- */
*, *::before, *::after { box-sizing: border-box; }
html {
  -webkit-text-size-adjust: 100%;
  scroll-behavior: smooth;
  scroll-padding-top: 72px;
}
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.5;
  font-synthesis-weight: none;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img, svg { display: block; max-width: 100%; }
h1, h2, h3, p, ol, ul, dl, dd, figure, pre { margin: 0; }
ol, ul { list-style: none; padding: 0; }
a { color: inherit; }
button, input, textarea, select { font: inherit; color: inherit; }
::selection { background: var(--hi); color: var(--ink); }

.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}
.skip {
  position: fixed; top: -100px; left: 12px; z-index: 999;
  background: var(--hi); color: var(--ink); padding: 10px 16px;
  font: 500 13px/1 var(--mono); letter-spacing: .04em;
}
.skip:focus { top: 12px; }

:focus-visible {
  outline: 2px solid var(--hi);
  outline-offset: 3px;
}
.band-paper :focus-visible { outline-color: var(--ink); }

/* ---------------------------------------------------------------- grain -- */
.grain {
  position: fixed;
  inset: -50%;
  z-index: 9999;
  pointer-events: none;
  opacity: .14;
  mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='.5'/%3E%3C/svg%3E");
}

/* ---------------------------------------------------------------- type -- */
.h-display {
  font-family: var(--sans);
  font-weight: 800;
  font-stretch: 92%;
  letter-spacing: -.022em;
  line-height: .94;
  text-wrap: balance;
}
.mono {
  font-family: var(--mono);
  font-size: 11.5px;
  letter-spacing: .07em;
  text-transform: uppercase;
  font-weight: 400;
  font-feature-settings: "tnum" 1;
}
.lede {
  font-family: var(--serif);
  font-size: 18px;
  line-height: 1.52;
  font-weight: 380;
  color: var(--fg);
  max-width: 34em;
}
.sep { opacity: .45; padding: 0 .15em; }

.wrap {
  width: 100%;
  max-width: var(--wrap);
  margin-inline: auto;
  padding-inline: var(--gut);
}

.sect { padding-block: var(--sec-y); position: relative; }

/* section tag: 03 [] THE WORK */
.tag {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 22px;
  color: var(--fg-mute);
}
.tag__n { color: var(--fg); font-weight: 500; }
.tag__sq {
  width: 7px; height: 7px; background: var(--hi);
  flex: none;
}
.tag .mono { color: var(--fg-mute); }

.sect__head { margin-bottom: 42px; }
.sect__head .h-display { font-size: clamp(31px, 8.4vw, 46px); }

/* ---------------------------------------------------------------- buttons -- */
.btn {
  --btn-bg: transparent;
  --btn-fg: var(--fg);
  --btn-bd: var(--fg);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 0 22px;
  background: var(--btn-bg);
  color: var(--btn-fg);
  border: 1.5px solid var(--btn-bd);
  border-radius: 0;
  font-family: var(--sans);
  font-weight: 700;
  font-stretch: 96%;
  font-size: 15px;
  letter-spacing: -.005em;
  text-decoration: none;
  cursor: pointer;
  transition: background .16s linear, color .16s linear, border-color .16s linear;
  text-align: center;
}
.btn--hi { --btn-bg: var(--hi); --btn-fg: var(--ink); --btn-bd: var(--hi); }
.btn--hi:hover { --btn-bg: var(--hi-2); --btn-bd: var(--hi-2); }
.btn--ghost { --btn-bg: transparent; --btn-fg: var(--fg); --btn-bd: var(--line); }
.btn--ghost:hover { --btn-bd: var(--fg); }
.btn--block { width: 100%; }
.btn--sm { min-height: 42px; padding: 0 16px; font-size: 14px; }

.cta-row {
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-top: 28px;
}

/* ================================================================== NAV == */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--ink);
  color: #F3EFE6;
  border-bottom: 1px solid rgba(243, 239, 230, .14);
  padding-top: env(safe-area-inset-top);
}
.nav__in {
  max-width: var(--wrap);
  margin-inline: auto;
  padding: 0 var(--gut);
  height: 58px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
}
.nav__links { display: none; }
.nav__cta { min-height: 44px; padding: 0 16px; font-size: 14px; }

.mark {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  text-decoration: none;
  color: inherit;
  min-height: 44px; /* thumb target, the glyph alone is only 21px */
}
.mark__glyph { width: 21px; height: 21px; flex: none; }
.mark__glyph path { fill: var(--hi); }
.mark__word {
  font-family: var(--sans);
  font-weight: 800;
  font-stretch: 112%;
  font-size: 16px;
  letter-spacing: .01em;
  display: inline-flex;
  align-items: baseline;
  gap: 6px;
}
.mark__co {
  font-family: var(--mono);
  font-weight: 400;
  font-size: 10px;
  letter-spacing: .12em;
  opacity: .55;
  transform: translateY(-3px);
}

/* ================================================================= RAIL == */
.rail { display: none; }

/* ================================================================= HERO == */
.hero {
  position: relative;
  overflow: hidden;
  padding-block: 54px 62px;
}
.hero__grid {
  position: absolute;
  inset: 0;
  background-image:
    repeating-linear-gradient(to right, rgba(243,239,230,.042) 0 1px, transparent 1px 96px),
    repeating-linear-gradient(to bottom, rgba(243,239,230,.042) 0 1px, transparent 1px 96px);
  mask-image: linear-gradient(to bottom, #000 0%, #000 55%, transparent 100%);
  pointer-events: none;
}
.hero__in { position: relative; }

.eyebrow {
  display: flex;
  align-items: center;
  gap: 9px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .075em;
  text-transform: uppercase;
  color: var(--fg-mute);
  margin-bottom: 24px;
  line-height: 1.45;
}
.eyebrow__dot {
  width: 7px; height: 7px; background: var(--hi); flex: none;
}
.eyebrow__who { display: none; }
/* phone drops what the phone has no room for, nothing load bearing */
.only-lg { display: none; }

.hero__h1 {
  font-size: clamp(38px, 11.4vw, 60px);
  font-weight: 800;
  font-stretch: 88%;
  line-height: .93;
  letter-spacing: -.03em;
}
.hero__h1 span { display: block; }
.hero__h1 span:last-child { color: var(--hi); }

.hero .lede { margin-top: 22px; }

.hero__proof {
  margin-top: 26px;
  color: var(--fg-mute);
  font-size: 10.5px;
  line-height: 1.9;
  letter-spacing: .06em;
}

/* the sequence docket */
.docket {
  margin-top: 44px;
  border: 1px solid var(--line);
  background: var(--ink-2);
}
.docket__head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 12px 16px;
  border-bottom: 1px solid var(--line);
  background: var(--ink-3);
}
.docket__head .mono { font-size: 10.5px; font-weight: 500; }
.docket__tag { color: var(--hi); }
.docket__rows { padding: 4px 0; }
.drow {
  display: grid;
  grid-template-columns: 54px 1fr;
  gap: 12px;
  padding: 15px 16px;
  border-bottom: 1px solid var(--line-soft);
  align-items: start;
}
.drow:last-child { border-bottom: 0; }
.drow__t {
  font-size: 12px;
  letter-spacing: .02em;
  color: var(--hi);
  font-weight: 500;
  padding-top: 2px;
}
.drow__b {
  font-family: var(--serif);
  font-size: 16.5px;
  line-height: 1.44;
  font-weight: 380;
}
.sms {
  display: block;
  margin-top: 11px;
  padding: 11px 13px;
  border-left: 3px solid var(--hi);
  background: rgba(243, 239, 230, .055);
  font-size: 12px;
  line-height: 1.6;
  letter-spacing: .005em;
  text-transform: none;
  color: var(--fg);
}
.docket__foot {
  padding: 13px 16px;
  border-top: 1px solid var(--line);
  color: var(--fg-mute);
  font-size: 10px;
  line-height: 1.7;
  letter-spacing: .05em;
}

/* ======================================================== WHAT YOU GET == */
.feats { border-top: 1px solid var(--line); }
.feat {
  display: grid;
  grid-template-columns: auto 1fr;
  grid-template-areas:
    "num ."
    "body body";
  gap: 6px 16px;
  padding: 26px 0 28px;
  border-bottom: 1px solid var(--line);
  align-items: start;
}
.feat__n {
  grid-area: num;
  font-size: 40px;
  font-weight: 800;
  font-stretch: 112%;
  line-height: 1;
  color: #6B6155; /* 5.3:1 on paper */
  letter-spacing: -.02em;
}
.feat--hi .feat__n {
  color: var(--ink);
  background: var(--hi);
  padding: 3px 9px 5px;
  display: inline-block;
  justify-self: start;
}
.feat__body { grid-area: body; margin-top: 10px; }
.feat__body h3 {
  font-family: var(--sans);
  font-weight: 700;
  font-stretch: 96%;
  font-size: 21px;
  line-height: 1.12;
  letter-spacing: -.018em;
  max-width: 20ch;
}
.feat__body p {
  font-family: var(--serif);
  font-size: 17px;
  line-height: 1.5;
  font-weight: 380;
  color: var(--fg-mute);
  margin-top: 11px;
  max-width: 46ch;
}
/* ============================================================== THE WORK == */
.sect__head--split .sect__note {
  margin-top: 26px;
  border-left: 2px solid var(--hi);
  padding-left: 16px;
}
.sect__note p {
  font-family: var(--serif);
  font-size: 16.5px;
  line-height: 1.55;
  font-weight: 380;
  color: var(--fg-mute);
  max-width: 46ch;
}
.sect__note p + p { margin-top: 13px; }

.cards {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.card {
  background: var(--ink);
  position: relative;
  display: flex;
  flex-direction: column;
}
.card__body {
  padding: 22px 20px 26px;
  display: flex;
  flex-direction: column;
  flex: 1 1 auto;
}
/* The specimen strip: the real build, shot at 1440 and cropped above the
   business name, the logo and the phone number. Box ratio is deliberately
   wider than every source so object-fit only ever trims the empty top. */
/* Phone gets the real phone build, at its own height. Cards stack in one
   column here so uneven image heights cost nothing, and a 335px wide crop of a
   390px design is close enough to life size to actually read.
   height:auto is load bearing: the width/height attributes on the img are
   presentational hints, so without it the attribute height wins. */
.shot {
  display: block;
  width: 100%;
  height: auto;
  object-fit: cover;
  object-position: 50% 0;
  border-bottom: 1px solid var(--line);
  background: var(--ink-2);
}
/* Phone strips are cut just under each build's own headline. The shooter left
   a few pixels of body copy in some of them, and a half line of text at the
   bottom edge reads as a mistake rather than a crop, so each one is trimmed to
   its own ratio here. Width independent on purpose: a px max-height would crop
   differently on a 414 wide phone than on a 375. Cards 02 and 04 are already
   cut clean and are left at their natural height. */
@media (max-width: 639px) {
  .card:nth-child(1) .shot { aspect-ratio: 390 / 365; }
  .card:nth-child(3) .shot { aspect-ratio: 390 / 630; }
  .card:nth-child(5) .shot { aspect-ratio: 390 / 703; }
  .card:nth-child(6) .shot { aspect-ratio: 390 / 576; }
  .card:nth-child(7) .shot { aspect-ratio: 390 / 481; }
}

.card__n {
  color: var(--fg-mute);
  font-size: 10.5px;
  font-weight: 500;
}
.card__t {
  margin-top: 10px;
  font-family: var(--sans);
  font-weight: 800;
  font-stretch: 100%;
  font-size: 22px;
  line-height: 1.06;
  letter-spacing: -.022em;
}
.card__t em {
  display: block;
  font-style: normal;
  font-weight: 500;
  font-stretch: 92%;
  font-size: 14px;
  letter-spacing: .01em;
  color: var(--fg-mute);
  margin-top: 5px;
}
.swatches {
  display: flex;
  margin-top: 18px;
  height: 34px;
  border: 1px solid var(--line);
}
/* Palette specimens. These live in CSS rather than inline style attributes so
   the site runs under a strict style-src Content-Security-Policy. Each hex is
   the real colour taken off that business's own signage. */
.swatches span { flex: 1; }
[data-hex="F2941F"] { background: #F2941F; }
[data-hex="0F1520"] { background: #0F1520; }
[data-hex="F4F1EA"] { background: #F4F1EA; }
[data-hex="2E5E4E"] { background: #2E5E4E; }
[data-hex="16181B"] { background: #16181B; }
[data-hex="F6F4EF"] { background: #F6F4EF; }
[data-hex="DC3B1F"] { background: #DC3B1F; }
[data-hex="16130F"] { background: #16130F; }
[data-hex="F3EEE3"] { background: #F3EEE3; }
[data-hex="1B3BD6"] { background: #1B3BD6; }
[data-hex="14171C"] { background: #14171C; }
[data-hex="F4F6F8"] { background: #F4F6F8; }
[data-hex="B08535"] { background: #B08535; }
[data-hex="241A12"] { background: #241A12; }
[data-hex="F7F2E7"] { background: #F7F2E7; }
[data-hex="E39B3C"] { background: #E39B3C; }
[data-hex="0E141D"] { background: #0E141D; }
[data-hex="F7F2E8"] { background: #F7F2E8; }
[data-hex="E8C46F"] { background: #E8C46F; }
[data-hex="0F0F0E"] { background: #0F0F0E; }
[data-hex="F5F2EA"] { background: #F5F2EA; }
.hexes {
  margin-top: 7px;
  font-size: 9.5px;
  letter-spacing: .09em;
  color: var(--fg-mute);
}
.card__list {
  margin-top: 16px;
  padding-top: 14px;
  border-top: 1px solid var(--line-soft);
  margin-bottom: auto;
}
.card__list li {
  position: relative;
  padding-left: 15px;
  font-family: var(--serif);
  font-size: 15px;
  line-height: 1.42;
  font-weight: 380;
  color: var(--fg-mute);
}
.card__list li + li { margin-top: 9px; }
.card__list li::before {
  content: "";
  position: absolute;
  left: 0; top: .58em;
  width: 6px; height: 1.5px;
  background: var(--hi);
}
/* the colophon cell: it fills the grid and it says something worth saying */
.card--note { background: var(--ink-2); }
.card--note .card__body { justify-content: space-between; }
.card--note .card__n { text-transform: uppercase; color: var(--hi); }
.card--note > .card__body > p {
  margin-top: 14px;
  font-family: var(--serif);
  font-size: 16.5px;
  line-height: 1.5;
  font-weight: 380;
  color: var(--fg-mute);
  max-width: 42ch;
}
/* the colour index: all 21 hexes off seven businesses, three to a column.
   It fills the colophon cell with the actual evidence for what it claims. */
.index {
  display: grid;
  grid-template-columns: repeat(7, 1fr);
  gap: 4px;
  margin-top: 26px;
}
.index__col { display: grid; grid-template-rows: repeat(3, 1fr); }
.index i { display: block; height: 26px; }
.card--note > .card__body > .index__cap {
  margin-top: 10px;
  font-family: var(--mono);
  font-size: 9.5px;
  line-height: 1.6;
  color: var(--fg-mute);
  letter-spacing: .09em;
  max-width: none;
}
.note__cta {
  margin-top: 22px;
  padding-top: 0;
  align-self: start;
  display: inline-flex;
  align-items: flex-end;
  min-height: 44px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .07em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--fg);
  border-bottom: 1.5px solid var(--hi);
  padding-bottom: 3px;
}
.note__cta:hover { color: var(--hi); }

/* =============================================================== PRICING == */
.price {
  display: grid;
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.price__box { background: var(--paper); padding: 24px 20px 26px; }
.price__box--hi { background: var(--hi); }
.price__label { color: var(--fg-mute); font-weight: 500; }
.price__box--hi .price__label { color: rgba(19, 17, 16, .62); }
.price__fig {
  font-size: clamp(46px, 15vw, 66px);
  font-weight: 800;
  font-stretch: 104%;
  line-height: .9;
  margin-top: 12px;
  letter-spacing: -.035em;
  font-feature-settings: "tnum" 1;
}
.price__per {
  font-size: 18px;
  font-weight: 600;
  font-stretch: 92%;
  letter-spacing: -.01em;
  opacity: .55;
}
.price__sub {
  margin-top: 14px;
  font-family: var(--serif);
  font-size: 16px;
  line-height: 1.48;
  font-weight: 380;
  color: var(--fg-mute);
  max-width: 34ch;
}
.price__box--hi .price__sub { color: rgba(19, 17, 16, .78); }
.price__note {
  margin-top: 18px;
  font-family: var(--sans);
  font-weight: 600;
  font-stretch: 96%;
  font-size: 17px;
  line-height: 1.4;
  letter-spacing: -.012em;
  max-width: 40ch;
}

.arith {
  margin-top: 54px;
  border-top: 2px solid var(--ink);
  padding-top: 26px;
}
.arith__head h3 {
  font-size: clamp(25px, 7vw, 32px);
  font-weight: 800;
  font-stretch: 92%;
  letter-spacing: -.024em;
  line-height: 1;
}
.arith__head p {
  margin-top: 14px;
  font-family: var(--serif);
  font-size: 16.5px;
  line-height: 1.55;
  font-weight: 380;
  color: var(--fg-mute);
  max-width: 52ch;
}

/* the cost ledger: three rows, no competitor column, nothing to squint at */
.ledger {
  margin-top: 26px;
  border-top: 1px solid var(--line);
}
.ledger li {
  display: grid;
  grid-template-columns: 1fr;
  gap: 4px;
  padding: 18px 0 20px;
  border-bottom: 1px solid var(--line);
}
.ledger__k { color: var(--fg-mute); font-weight: 500; }
.ledger__v {
  font-size: clamp(30px, 9vw, 40px);
  font-weight: 800;
  font-stretch: 100%;
  letter-spacing: -.03em;
  line-height: 1;
  margin-top: 4px;
  font-feature-settings: "tnum" 1;
}
.ledger__n {
  font-family: var(--serif);
  font-size: 16px;
  line-height: 1.45;
  font-weight: 380;
  color: var(--fg-mute);
  margin-top: 6px;
  max-width: 42ch;
}
.ledger--hi .ledger__v { background: var(--hi); padding: 2px 10px 5px; justify-self: start; }
.arith__assume {
  margin-top: 16px;
  font-size: 10.5px;
  line-height: 1.85;
  letter-spacing: .035em;
  text-transform: none;
  color: var(--fg-mute);
  max-width: 74ch;
}
.arith__verdict {
  margin-top: 24px;
  padding: 20px;
  background: var(--ink);
  color: #F3EFE6;
  font-family: var(--serif);
  font-size: 17.5px;
  line-height: 1.5;
  font-weight: 380;
  max-width: 56ch;
}

/* =============================================================== CONTACT == */
.contact__left .h-display { font-size: clamp(31px, 8.4vw, 46px); }
.contact .lede { margin-top: 20px; }

.facts {
  margin-top: 32px;
  border-top: 1px solid var(--line);
}
.facts > div {
  display: grid;
  grid-template-columns: 1fr;
  gap: 4px;
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
}
.facts dt { color: var(--fg-mute); font-weight: 500; }
.facts dd {
  font-size: 15.5px;
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 4px 12px;
}

/* what happens after you send it */
.next__head {
  margin-top: 36px;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--line);
  color: var(--fg-mute);
  font-weight: 500;
}
.next { counter-reset: step; }
.next li {
  display: grid;
  grid-template-columns: 26px 1fr;
  gap: 14px;
  padding: 13px 0;
  align-items: baseline;
}
.next li + li { border-top: 1px solid var(--line-soft); }
.next li::before {
  counter-increment: step;
  content: counter(step) ".";
  font-family: var(--mono);
  font-size: 12px;
  color: var(--hi);
  font-weight: 500;
}
.next li p {
  font-family: var(--serif);
  font-size: 16px;
  line-height: 1.45;
  font-weight: 380;
  color: var(--fg-mute);
  max-width: 44ch;
}
.email {
  font-family: var(--sans);
  font-weight: 700;
  font-stretch: 100%;
  font-size: clamp(19px, 5.6vw, 22px);
  letter-spacing: -.022em;
  color: var(--hi);
  text-decoration: none;
  border-bottom: 2px solid rgba(203, 240, 60, .35);
  word-break: break-word;
  display: inline-flex;
  align-items: center;
  min-height: 44px;
}
.email:hover { border-bottom-color: var(--hi); }
.copy {
  background: transparent;
  border: 1px solid var(--line);
  color: var(--fg-mute);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: .08em;
  text-transform: uppercase;
  padding: 0 12px;
  min-height: 40px;
  cursor: pointer;
}
.copy:hover { border-color: var(--fg); color: var(--fg); }
.copy.is-done { background: var(--hi); border-color: var(--hi); color: var(--ink); }

.form {
  margin-top: 44px;
  border: 1px solid var(--line);
  background: var(--ink-2);
  padding: 22px 18px 24px;
}
.form__head {
  color: var(--hi);
  font-weight: 500;
  padding-bottom: 14px;
  margin-bottom: 18px;
  border-bottom: 1px solid var(--line);
}
.field { display: block; margin-bottom: 14px; }
.field label {
  display: block;
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: .07em;
  text-transform: uppercase;
  color: var(--fg-mute);
  margin-bottom: 7px;
}
.opt { text-transform: none; letter-spacing: .02em; opacity: .6; }
.field input,
.field textarea {
  width: 100%;
  background: var(--field);
  border: 1px solid var(--line);
  border-radius: 0;
  padding: 12px 13px;
  font-family: var(--sans);
  font-size: 16px;
  font-weight: 450;
  color: var(--fg);
  transition: border-color .14s linear;
}
.field textarea { resize: vertical; min-height: 96px; line-height: 1.45; }
.field input::placeholder,
.field textarea::placeholder { color: var(--fg-mute); opacity: .78; }
.field input:hover, .field textarea:hover { border-color: rgba(243, 239, 230, .3); }
.field input:focus, .field textarea:focus { border-color: var(--hi); outline-offset: 1px; }
.field.is-bad input, .field.is-bad textarea { border-color: #E2603C; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.form .btn--block { margin-top: 6px; }
.form__note {
  margin-top: 13px;
  font-size: 10px;
  line-height: 1.75;
  letter-spacing: .045em;
  text-transform: none;
  color: var(--fg-mute);
}
.form__fallback {
  margin-top: 18px;
  padding-top: 16px;
  border-top: 1px solid var(--line);
}
.form__fallback .mono { color: var(--fg-mute); font-size: 10px; text-transform: none; letter-spacing: .04em; line-height: 1.7; }
.form__fallback pre {
  margin: 10px 0 12px;
  padding: 12px;
  background: var(--ink);
  border: 1px solid var(--line);
  font-family: var(--mono);
  font-size: 12px;
  line-height: 1.6;
  white-space: pre-wrap;
  word-break: break-word;
  max-height: 220px;
  overflow: auto;
}

/* ================================================================ FOOTER == */
.foot {
  border-top: 1px solid rgba(243, 239, 230, .16);
  padding-block: 30px 34px;
  padding-bottom: calc(34px + env(safe-area-inset-bottom));
}
.foot__in { display: grid; gap: 18px; }
.foot__line {
  color: var(--fg-mute);
  font-size: 10.5px;
  line-height: 2;
  letter-spacing: .05em;
  text-transform: none;
}
.foot__line a {
  color: var(--fg);
  text-decoration: none;
  border-bottom: 1px solid var(--line);
  display: inline-block;
  padding: 10px 0;
}
.foot__line a:hover { border-bottom-color: var(--hi); }
.br { display: block; height: 0; }
.foot__yr { color: var(--fg-mute); font-size: 10.5px; letter-spacing: .12em; }

/* ================================================================== 404 == */
.oops { min-height: 100svh; display: grid; align-content: center; }
.oops .h-display { font-size: clamp(52px, 18vw, 150px); line-height: .84; }
.oops .h-display span { color: var(--hi); display: block; }
.oops .lede { margin-top: 26px; }
.oops .cta-row { max-width: 420px; }

/* ================================================================== DOCK == */
.dock {
  position: fixed;
  left: 0; right: 0; bottom: 0;
  z-index: 90;
  background: var(--ink);
  border-top: 1px solid rgba(243, 239, 230, .18);
  transform: translateY(101%);
  transition: transform .28s cubic-bezier(.22, 1, .36, 1);
}
.dock.is-up { transform: translateY(0); }
.dock__in {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  padding: 10px var(--gut);
  padding-bottom: calc(10px + env(safe-area-inset-bottom));
}
.dock__price { color: #A39D91; font-size: 10.5px; letter-spacing: .05em; }

/* ============================================================= MOTION ==== */
/* Stagger indices. Classes, not inline style attributes, so a strict
   style-src CSP does not silently flatten the whole entry animation. */
.r0 { --i: 0; } .r1 { --i: 1; } .r2 { --i: 2; } .r3 { --i: 3; }
.r4 { --i: 4; } .r5 { --i: 5; } .r6 { --i: 6; }
.j0 { --j: 0; } .j1 { --j: 1; } .j2 { --j: 2; } .j3 { --j: 3; }

/* Everything below is scoped to .js so that without JavaScript, or if the
   observer never fires, the page is simply visible rather than blank. */
@keyframes rise {
  to { opacity: 1; transform: none; }
}
.js .rise {
  opacity: 0;
  transform: translateY(14px);
  animation: rise .62s cubic-bezier(.22, 1, .36, 1) forwards;
  animation-delay: calc(var(--i, 0) * 90ms + 80ms);
}
.js .drow {
  opacity: 0;
  transform: translateY(10px);
  animation: rise .55s cubic-bezier(.22, 1, .36, 1) forwards;
  animation-delay: calc(var(--j, 0) * 130ms + 640ms);
}
.js .reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity .6s cubic-bezier(.22, 1, .36, 1), transform .6s cubic-bezier(.22, 1, .36, 1);
}
.js .reveal.is-in { opacity: 1; transform: none; }
.js .cards .reveal.is-in { transition-delay: calc(var(--k, 0) * 55ms); }
.js .no-anim .reveal,
.js .no-anim .rise,
.js .no-anim .drow { opacity: 1; transform: none; animation: none; transition: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .rise, .js .drow { animation: none; opacity: 1; transform: none; }
  .js .reveal { transition: none; opacity: 1; transform: none; }
  .dock { transition: none; }
}

/* ================================================== SMALL TABLET TWEAKS == */
/* mechanical stacking only, this is not a third design */
@media (min-width: 640px) {
  :root { --gut: 32px; --sec-y: 92px; }
  .cta-row { flex-direction: row; }
  .cta-row .btn { flex: 1 1 0; }
  /* the picture element swaps to the 1440 shot at this width, so the strip
     takes a fixed ratio here. Cards stay single column until 1024 so the
     screenshot gets the full measure rather than a 280px thumbnail. */
  .shot { aspect-ratio: 3; object-position: 50% 75%; }
  .price { grid-template-columns: 1fr 1fr; }
  .feat {
    grid-template-columns: 92px 1fr auto;
    grid-template-areas: "num body icon";
    gap: 0 28px;
    align-items: start;
  }
  .feat__body { margin-top: 0; }
}

/* ==================================================== DESKTOP LAYOUT ===== */
@media (min-width: 1024px) {
  :root {
    --gut: 44px;
    --sec-y: 128px;
    --rail-w: 116px;
  }
  html { scroll-padding-top: 96px; }
  body { font-size: 17px; }

  .wrap { padding-left: calc(var(--gut) + var(--rail-w)); }

  /* nav */
  .nav__in { height: 70px; }
  .nav__links {
    display: flex;
    gap: 30px;
    margin-left: auto;
    margin-right: 30px;
  }
  .nav__links a {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: .08em;
    text-transform: uppercase;
    text-decoration: none;
    color: #A39D91;
    padding-bottom: 3px;
    border-bottom: 1px solid transparent;
    transition: color .15s linear, border-color .15s linear;
  }
  .nav__links a:hover { color: #F3EFE6; border-bottom-color: var(--hi); }
  .nav__cta { min-height: 42px; padding: 0 18px; font-size: 14px; }
  .mark__glyph { width: 25px; height: 25px; }
  .mark__word { font-size: 19px; }

  /* left rail index */
  .rail {
    display: block;
    position: fixed;
    top: 50%;
    /* track the wrap's left edge so the rail never orphans on a wide screen */
    left: calc(max(0px, (100vw - var(--wrap)) / 2) + var(--gut));
    transform: translateY(-50%);
    z-index: 60;
    max-width: calc(var(--rail-w) - 14px);
  }
  .rail ol { display: grid; gap: 3px; }
  .rail a {
    display: flex;
    align-items: center;
    gap: 11px;
    text-decoration: none;
    padding: 5px 0;
    color: #877F72;
    transition: color .2s linear;
  }
  .rail__n {
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: .08em;
  }
  .rail__t {
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: .06em;
    text-transform: uppercase;
    opacity: 0;
    transform: translateX(-5px);
    transition: opacity .22s linear, transform .22s linear;
  }
  .rail a:hover { color: #D6D0C4; }
  .rail a:hover .rail__t { opacity: .8; transform: none; }
  .rail a.is-here { color: var(--hi); }
  .rail a.is-here .rail__t { opacity: 1; transform: none; }
  .rail.on-paper a { color: #6B6459; } /* 4.97:1 on paper */
  .rail.on-paper a:hover { color: #2A251E; }
  .rail.on-paper a.is-here { color: var(--ink); }
  .rail.on-paper a.is-here .rail__n { background: var(--hi); padding: 1px 4px; margin: -1px -4px; }

  /* hero */
  .hero { padding-block: 76px 78px; }
  .hero__in {
    display: grid;
    grid-template-columns: minmax(0, 1.2fr) minmax(384px, .8fr);
    gap: 64px;
    align-items: start;
  }
  .eyebrow__who, .only-lg { display: inline; }
  .hero__h1 { font-size: clamp(52px, 4.5vw, 66px); font-stretch: 104%; letter-spacing: -.033em; }
  .hero .lede { font-size: 19px; margin-top: 26px; max-width: 31em; }
  .cta-row { margin-top: 34px; }
  .cta-row .btn { flex: 0 0 auto; }
  .hero__proof { margin-top: 36px; font-size: 11px; }
  .docket { margin-top: 4px; }
  .drow { grid-template-columns: 62px 1fr; padding: 18px 20px; }
  .drow__b { font-size: 17px; }
  .docket__head, .docket__foot { padding-inline: 20px; }

  /* what you get */
  .sect__head { margin-bottom: 62px; }
  .sect__head .h-display { font-size: clamp(46px, 4.2vw, 60px); }
  .feat {
    grid-template-columns: 118px minmax(0, 1fr);
    grid-template-areas: "num body";
    gap: 0 40px;
    padding: 36px 0 40px;
    align-items: start;
  }
  .feat__n { font-size: 62px; }
  .feat__body { max-width: 780px; }
  .feat__body h3 { font-size: 27px; max-width: 34ch; }
  .feat__body p { font-size: 17.5px; }

  /* the work */
  .sect__head--split {
    display: grid;
    grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
    gap: 60px;
    align-items: end;
  }
  .sect__head--split .sect__note { margin-top: 0; padding-left: 22px; }
  /* Two columns, not four. A screenshot in a quarter width cell is 280px wide
     and proves nothing, and 7 builds plus the colophon divides into two
     columns with no orphan cell. */
  .cards { grid-template-columns: 1fr 1fr; }
  /* desktop swaps to the 1440 shot, so the strip gets a fixed ratio and the
     two cards in a row line up */
  .shot { aspect-ratio: 3; object-position: 50% 75%; }
  .card__body { padding: 26px 26px 32px; }
  .card__t { font-size: 27px; }
  .swatches { height: 42px; }
  .card--note p { font-size: 17.5px; }

  /* pricing */
  .price__box { padding: 34px 32px 38px; }
  .price__sub { font-size: 16.5px; }
  .price__note { margin-top: 26px; font-size: 20px; max-width: 46ch; }
  .arith { margin-top: 86px; padding-top: 34px; }
  .arith__head {
    display: grid;
    grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr);
    gap: 50px;
    align-items: start;
  }
  .arith__head p { margin-top: 0; }
  .ledger { margin-top: 40px; }
  .ledger li {
    grid-template-columns: 220px 230px minmax(0, 1fr);
    gap: 0 40px;
    align-items: baseline;
    padding: 22px 0 24px;
  }
  .ledger__v { font-size: 40px; margin-top: 0; }
  .ledger__n { margin-top: 0; font-size: 17px; }
  .arith__close {
    display: grid;
    grid-template-columns: minmax(0, 1.25fr) minmax(0, .75fr);
    gap: 44px;
    align-items: start;
    margin-top: 46px;
  }
  .arith__verdict { margin-top: 0; padding: 30px 34px; font-size: 19px; max-width: none; }
  .arith__assume { margin-top: 0; }

  /* contact */
  .contact {
    display: grid;
    grid-template-columns: minmax(0, 1.05fr) minmax(420px, .95fr);
    gap: 68px;
    align-items: start;
  }
  .contact__left .h-display { font-size: clamp(46px, 4.2vw, 60px); }
  .facts > div { grid-template-columns: 118px 1fr; gap: 14px; align-items: baseline; padding: 16px 0; }
  .form { margin-top: 0; padding: 28px 28px 32px; }

  /* footer */
  .foot { padding-block: 40px 46px; }
  .foot__in {
    grid-template-columns: auto 1fr auto;
    align-items: center;
    gap: 40px;
  }
  .foot__line { text-align: right; line-height: 1.9; }
  .br { display: none; }

  /* the dock is a phone device, desktop has the nav CTA */
  .dock { display: none; }

  /* the 404 has no rail, so it does not want the rail's indent */
  .oops .wrap { padding-left: var(--gut); }
}

@media (min-width: 1300px) {
  :root { --gut: 56px; --rail-w: 176px; }
  /* left pack the row so the icon plate closes the text block instead of
     floating at the page edge with a void between */
  .feat {
    grid-template-columns: 144px minmax(0, 1fr);
    gap: 0 48px;
  }
  .feat__n { font-size: 72px; }
  .feat__body { max-width: 880px; }
  .feat__body h3 { font-size: 29px; max-width: 32ch; }
  .feat__body p { max-width: 62ch; }
  .hero__in { gap: 80px; }
}